{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"marketing.demand-generation","name":"Demand generation","alternateName":["demand gen"],"description":"Marketing activity designed to create or develop market interest and buying demand.","disambiguatingDescription":"Here “Demand generation” means: Marketing activity designed to create or develop market interest and buying demand.","url":"https://pitch.dog/startupwords/terms/demand-generation/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}