{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"marketing.demand-side-platform","name":"Demand-side platform","alternateName":["DSP"],"description":"Software enabling advertisers to buy digital inventory across sources.","disambiguatingDescription":"Here “Demand-side platform” means: Software enabling advertisers to buy digital inventory across sources.","url":"https://pitch.dog/startupwords/terms/demand-side-platform/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}