{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"marketing.descriptor","name":"Descriptor","alternateName":["brand descriptor"],"description":"A clarifying phrase attached to a brand or product name.","disambiguatingDescription":"Here “Descriptor” means: A clarifying phrase attached to a brand or product name.","url":"https://pitch.dog/startupwords/terms/descriptor/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}