{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"marketing.distinctive-brand-asset","name":"Distinctive brand asset","alternateName":["distinctive asset"],"description":"A non-name cue, such as a colour, shape, sound or character, strongly linked to a brand.","disambiguatingDescription":"Here “Distinctive brand asset” means: A non-name cue, such as a colour, shape, sound or character, strongly linked to a brand.","url":"https://pitch.dog/startupwords/terms/distinctive-brand-asset/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}