{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"marketing.event-marketing","name":"Event marketing","alternateName":["experiential marketing"],"description":"Use of events to create awareness, relationships, leads or customer engagement.","disambiguatingDescription":"Here “Event marketing” means: Use of events to create awareness, relationships, leads or customer engagement.","url":"https://pitch.dog/startupwords/terms/event-marketing/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}