{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"marketing.exogenous-factor","name":"Exogenous factor","alternateName":["external factor"],"description":"An external variable that influences outcomes but is not caused by the modelled marketing activity.","disambiguatingDescription":"Here “Exogenous factor” means: An external variable that influences outcomes but is not caused by the modelled marketing activity.","url":"https://pitch.dog/startupwords/terms/exogenous-factor/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}