{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"marketing.familiarity","name":"Familiarity","alternateName":["brand familiarity"],"description":"The degree to which respondents feel they know a brand.","disambiguatingDescription":"Here “Familiarity” means: The degree to which respondents feel they know a brand.","url":"https://pitch.dog/startupwords/terms/familiarity/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}