{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"marketing.first-party-data","name":"First-party data","alternateName":["1P data"],"description":"Data collected directly by an organisation from its own interactions and relationships.","disambiguatingDescription":"Here “First-party data” means: Data collected directly by an organisation from its own interactions and relationships.","url":"https://pitch.dog/startupwords/terms/first-party-data/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}