{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"marketing.frequency-cap","name":"Frequency cap","alternateName":["exposure cap"],"description":"A limit on how often an ad may be shown to the same person or device in a period.","disambiguatingDescription":"Here “Frequency cap” means: A limit on how often an ad may be shown to the same person or device in a period.","url":"https://pitch.dog/startupwords/terms/frequency-cap/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}