{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"marketing.halo-effect","name":"Halo effect","alternateName":["positive spillover"],"description":"Positive influence of marketing or one product on related brands, products or outcomes.","disambiguatingDescription":"Here “Halo effect” means: Positive influence of marketing or one product on related brands, products or outcomes.","url":"https://pitch.dog/startupwords/terms/halo-effect/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}