{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"marketing.house-of-brands","name":"House of brands","alternateName":["pluralistic brand"],"description":"An architecture in which multiple product brands operate with limited visible connection to the corporate owner.","disambiguatingDescription":"Here “House of brands” means: An architecture in which multiple product brands operate with limited visible connection to the corporate owner.","url":"https://pitch.dog/startupwords/terms/house-of-brands/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}