{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"marketing.integrated-marketing-campaign","name":"Integrated marketing campaign","alternateName":["integrated campaign"],"description":"A campaign coordinated across channels and touchpoints around one strategy.","disambiguatingDescription":"Here “Integrated marketing campaign” means: A campaign coordinated across channels and touchpoints around one strategy.","url":"https://pitch.dog/startupwords/terms/integrated-marketing-campaign/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}