{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"marketing.lead-magnet","name":"Lead magnet","alternateName":["gated content"],"description":"A resource offered in exchange for contact details or another action.","disambiguatingDescription":"Here “Lead magnet” means: A resource offered in exchange for contact details or another action.","url":"https://pitch.dog/startupwords/terms/lead-magnet/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}