{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"marketing.lift","name":"Lift","alternateName":["uplift"],"description":"Difference between an observed outcome and a selected baseline or control.","disambiguatingDescription":"Here “Lift” means: Difference between an observed outcome and a selected baseline or control.","url":"https://pitch.dog/startupwords/terms/lift/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}