{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"marketing.marketing-technology","name":"Marketing technology","alternateName":["martech"],"description":"Software and systems used to plan, execute, automate and measure marketing.","disambiguatingDescription":"Here “Marketing technology” means: Software and systems used to plan, execute, automate and measure marketing.","url":"https://pitch.dog/startupwords/terms/marketing-technology/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}