{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"marketing.material-connection","name":"Material connection","alternateName":["paid relationship"],"description":"A relationship that could affect the credibility or weight an audience gives an endorsement.","disambiguatingDescription":"Here “Material connection” means: A relationship that could affect the credibility or weight an audience gives an endorsement.","url":"https://pitch.dog/startupwords/terms/material-connection/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}