{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"marketing.media-mix-modelling","name":"Media mix modelling","alternateName":["marketing mix modelling","MMM"],"description":"Statistical estimation of how aggregated marketing and external factors relate to outcomes over time.","disambiguatingDescription":"Here “Media mix modelling” means: Statistical estimation of how aggregated marketing and external factors relate to outcomes over time.","url":"https://pitch.dog/startupwords/terms/media-mix-modelling/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}