{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"marketing.media-planning","name":"Media planning","alternateName":["media selection"],"description":"Selecting channels, audiences, timing and allocation to meet communication objectives.","disambiguatingDescription":"Here “Media planning” means: Selecting channels, audiences, timing and allocation to meet communication objectives.","url":"https://pitch.dog/startupwords/terms/media-planning/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}