{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"marketing.middle-of-funnel","name":"Middle of funnel","alternateName":["MOFU"],"description":"Consideration and evaluation stages between awareness and purchase.","disambiguatingDescription":"Here “Middle of funnel” means: Consideration and evaluation stages between awareness and purchase.","url":"https://pitch.dog/startupwords/terms/middle-of-funnel/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}