{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"marketing.multi-touch-attribution","name":"Multi-touch attribution","alternateName":["MTA"],"description":"Attribution distributing credit across several interactions in a journey.","disambiguatingDescription":"Here “Multi-touch attribution” means: Attribution distributing credit across several interactions in a journey.","url":"https://pitch.dog/startupwords/terms/multi-touch-attribution/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}