{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"marketing.paid-search","name":"Paid search","alternateName":["search ads","PPC"],"description":"Advertising shown in response to search queries.","disambiguatingDescription":"Here “Paid search” means: Advertising shown in response to search queries.","url":"https://pitch.dog/startupwords/terms/paid-search/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}