{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"marketing.parent-brand","name":"Parent brand","alternateName":["umbrella brand"],"description":"A brand that owns, endorses or organises subordinate brands or products.","disambiguatingDescription":"Here “Parent brand” means: A brand that owns, endorses or organises subordinate brands or products.","url":"https://pitch.dog/startupwords/terms/parent-brand/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}