{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"marketing.penetration","name":"Penetration","alternateName":["buyer penetration"],"description":"The proportion of an eligible population buying or using a brand during a period.","disambiguatingDescription":"Here “Penetration” means: The proportion of an eligible population buying or using a brand during a period.","url":"https://pitch.dog/startupwords/terms/penetration/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}