{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"marketing.persona","name":"Persona","alternateName":["customer persona","buyer persona"],"description":"A research-informed representation of a user or customer type.","disambiguatingDescription":"Here “Persona” means: A research-informed representation of a user or customer type.","url":"https://pitch.dog/startupwords/terms/persona/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}