{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"marketing.puffery","name":"Puffery","alternateName":["advertising puff"],"description":"Broad promotional exaggeration generally understood as opinion rather than measurable fact, with legal treatment varying.","disambiguatingDescription":"Here “Puffery” means: Broad promotional exaggeration generally understood as opinion rather than measurable fact, with legal treatment varying.","url":"https://pitch.dog/startupwords/terms/puffery/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}