{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"marketing.purchase-intent","name":"Purchase intent","alternateName":["buying intent"],"description":"A stated likelihood or intention to buy, which is not the same as actual behaviour.","disambiguatingDescription":"Here “Purchase intent” means: A stated likelihood or intention to buy, which is not the same as actual behaviour.","url":"https://pitch.dog/startupwords/terms/purchase-intent/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}