{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"marketing.reason-to-believe","name":"Reason to believe","alternateName":["RTB"],"description":"Evidence or logic explaining why a brand or offer can credibly make its promise.","disambiguatingDescription":"Here “Reason to believe” means: Evidence or logic explaining why a brand or offer can credibly make its promise.","url":"https://pitch.dog/startupwords/terms/reason-to-believe/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}