{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"marketing.saturation.marketing-brand-growth-attribution-incrementality","name":"Saturation","alternateName":["media saturation"],"description":"A point at which additional media or spend produces substantially lower incremental effect.","disambiguatingDescription":"Here “Saturation” means: A point at which additional media or spend produces substantially lower incremental effect.","url":"https://pitch.dog/startupwords/terms/saturation--marketing-saturation-marketing-brand-growth-attribution-incrementality/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}