{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"marketing.search-engine-optimisation","name":"Search engine optimisation","alternateName":["SEO"],"description":"Improving content and site structure to earn visibility in unpaid search results.","disambiguatingDescription":"Here “Search engine optimisation” means: Improving content and site structure to earn visibility in unpaid search results.","url":"https://pitch.dog/startupwords/terms/search-engine-optimisation/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}