{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"marketing.second-party-data","name":"Second-party data","alternateName":["2P data"],"description":"Another organisation's first-party data shared through a direct arrangement.","disambiguatingDescription":"Here “Second-party data” means: Another organisation's first-party data shared through a direct arrangement.","url":"https://pitch.dog/startupwords/terms/second-party-data/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}