{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"marketing.share-of-voice","name":"Share of voice","alternateName":["SOV"],"description":"A brand's share of defined category advertising, mentions or visibility under a stated measure.","disambiguatingDescription":"Here “Share of voice” means: A brand's share of defined category advertising, mentions or visibility under a stated measure.","url":"https://pitch.dog/startupwords/terms/share-of-voice/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}