{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"marketing.shopper-marketing","name":"Shopper marketing","alternateName":["retail activation"],"description":"Activity designed to influence people near or during purchase.","disambiguatingDescription":"Here “Shopper marketing” means: Activity designed to influence people near or during purchase.","url":"https://pitch.dog/startupwords/terms/shopper-marketing/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}