{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"marketing.social-proof","name":"Social proof","alternateName":["popularity cue"],"description":"Evidence of others' choices or approval used to influence behaviour.","disambiguatingDescription":"Here “Social proof” means: Evidence of others' choices or approval used to influence behaviour.","url":"https://pitch.dog/startupwords/terms/social-proof/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}