{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"marketing.stickiness","name":"Stickiness","alternateName":["usage frequency"],"description":"How frequently users return relative to a broader active-user period, often expressed through ratios such as DAU/MAU.","disambiguatingDescription":"Here “Stickiness” means: How frequently users return relative to a broader active-user period, often expressed through ratios such as DAU/MAU.","url":"https://pitch.dog/startupwords/terms/stickiness/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}