{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"marketing.top-of-funnel","name":"Top of funnel","alternateName":["TOFU"],"description":"Early awareness or acquisition stages before deeper evaluation.","disambiguatingDescription":"Here “Top of funnel” means: Early awareness or acquisition stages before deeper evaluation.","url":"https://pitch.dog/startupwords/terms/top-of-funnel/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}