{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"marketing.top-of-mind-awareness","name":"Top-of-mind awareness","alternateName":["TOM awareness"],"description":"The first brand recalled in response to a category prompt.","disambiguatingDescription":"Here “Top-of-mind awareness” means: The first brand recalled in response to a category prompt.","url":"https://pitch.dog/startupwords/terms/top-of-mind-awareness/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}