{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"marketing.unique-selling-proposition","name":"Unique selling proposition","alternateName":["USP"],"description":"A single distinctive benefit or claim positioned as a primary reason to choose the offer.","disambiguatingDescription":"Here “Unique selling proposition” means: A single distinctive benefit or claim positioned as a primary reason to choose the offer.","url":"https://pitch.dog/startupwords/terms/unique-selling-proposition/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}