{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"marketing.unique-value-proposition","name":"Unique value proposition","alternateName":["UVP"],"description":"A value proposition emphasising why the offer is meaningfully different from alternatives.","disambiguatingDescription":"Here “Unique value proposition” means: A value proposition emphasising why the offer is meaningfully different from alternatives.","url":"https://pitch.dog/startupwords/terms/unique-value-proposition/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}