{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"marketing.uplift-modelling","name":"Uplift modelling","alternateName":["incremental response modelling"],"description":"Modelling designed to estimate which individuals are likely to change behaviour because of an intervention.","disambiguatingDescription":"Here “Uplift modelling” means: Modelling designed to estimate which individuals are likely to change behaviour because of an intervention.","url":"https://pitch.dog/startupwords/terms/uplift-modelling/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}