{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"marketing.urgency-claim","name":"Urgency claim","alternateName":["countdown claim"],"description":"A claim that an offer or opportunity will end soon, which requires truthful support.","disambiguatingDescription":"Here “Urgency claim” means: A claim that an offer or opportunity will end soon, which requires truthful support.","url":"https://pitch.dog/startupwords/terms/urgency-claim/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}