{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"marketing.utm-content","name":"UTM content","alternateName":[],"description":"A campaign parameter distinguishing creative, placement or link variants.","disambiguatingDescription":"Here “UTM content” means: A campaign parameter distinguishing creative, placement or link variants.","url":"https://pitch.dog/startupwords/terms/utm-content/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}