{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"marketing.utm-term","name":"UTM term","alternateName":[],"description":"A campaign parameter often used for paid-search keyword or audience detail.","disambiguatingDescription":"Here “UTM term” means: A campaign parameter often used for paid-search keyword or audience detail.","url":"https://pitch.dog/startupwords/terms/utm-term/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}