{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"marketing.value-proposition","name":"Value proposition","alternateName":["customer value proposition","CVP","value prop"],"description":"A concise statement of the value an offer creates for a defined audience.","disambiguatingDescription":"Here “Value proposition” means: A concise statement of the value an offer creates for a defined audience.","url":"https://pitch.dog/startupwords/terms/value-proposition/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}