{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"marketing.verbal-identity","name":"Verbal identity","alternateName":["verbal brand"],"description":"The system governing a brand's language, naming, tone and recurring verbal devices.","disambiguatingDescription":"Here “Verbal identity” means: The system governing a brand's language, naming, tone and recurring verbal devices.","url":"https://pitch.dog/startupwords/terms/verbal-identity/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}