{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"marketing.voice-principles","name":"Voice principles","alternateName":["writing principles"],"description":"Rules defining how a brand's language should consistently behave.","disambiguatingDescription":"Here “Voice principles” means: Rules defining how a brand's language should consistently behave.","url":"https://pitch.dog/startupwords/terms/voice-principles/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}