{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"product.incrementality","name":"Incrementality","alternateName":["causal lift","incremental lift"],"description":"The additional outcome caused by an intervention beyond what would have happened otherwise.","disambiguatingDescription":"Here “Incrementality” means: The additional outcome caused by an intervention beyond what would have happened otherwise.","url":"https://pitch.dog/startupwords/terms/incrementality/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}