{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"revenue.challenger-sale","name":"Challenger sale","alternateName":["Challenger methodology"],"description":"A sales approach centred on teaching, tailoring and constructively challenging the buyer's current thinking.","disambiguatingDescription":"Here “Challenger sale” means: A sales approach centred on teaching, tailoring and constructively challenging the buyer's current thinking.","url":"https://pitch.dog/startupwords/terms/challenger-sale/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}