{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"revenue.churn.revenue-sales-gtm-retention-expansion","name":"Churn","alternateName":["attrition"],"description":"Loss of customers, users or recurring revenue during a period.","disambiguatingDescription":"Here “Churn” means: Loss of customers, users or recurring revenue during a period.","url":"https://pitch.dog/startupwords/terms/churn--revenue-churn-revenue-sales-gtm-retention-expansion/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}