{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"revenue.contraction","name":"Contraction","alternateName":["downgrade"],"description":"Reduction in recurring revenue from an existing customer without complete churn.","disambiguatingDescription":"Here “Contraction” means: Reduction in recurring revenue from an existing customer without complete churn.","url":"https://pitch.dog/startupwords/terms/contraction/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}