{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"revenue.go-to-market-strategy","name":"Go-to-market strategy","alternateName":["GTM strategy","GTM"],"description":"A coordinated plan for reaching a target market, winning customers and delivering value through chosen channels.","disambiguatingDescription":"Here “Go-to-market strategy” means: A coordinated plan for reaching a target market, winning customers and delivering value through chosen channels.","url":"https://pitch.dog/startupwords/terms/go-to-market-strategy/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}